LoopRope to be Featured on QVC May 7, 2015

Check out entrepreneur Jeff Dahl as he previews his product Loop Rope which will be featured on QVC May 7th 8am ET  http://bit.ly/1OyPw11

Consumers & Brand Advocates

According to Nielsen, 92% of consumers trust brand advocates.

Did you know:

• Brand advocates help amplify word-of-mouth, which increases the effect of paid media by a full 15 per cent?
  
  
• Big brands like Chili's have seen upwards of 16x the ROI after leveraging brand ambassadorship in their marketing programs?
  
  
• Brand advocates can ensure quality control in new product development, increase long-term customer satisfaction?

Read more:  http://bit.ly/1IZCXKX

Companies Fail to Take Advantage of Diminishing Media Resources

New Online-Newsroom Study Shows Companies’ Continuing PR-Resource Shortfalls—and Missed Opportunities

Companies Fail to Take Advantage of Diminishing Media Resources

A new study released this week by online newsroom strategic consultancy firm PRESSfeed finds that corporate newsrooms are still unable to meet media demands for fresh content, graphics, source accessibility and supplemental materials—especially in light of the continuing media newsroom trend of shrinking staffs and diminishing resources. Despite a bounty of PR and media-placement opportunities for companies with sophisticated online-newsroom content resources, most companies—including many of the world's leading brands and enterprises—are still failing to meet media needs and capitalize on opportunities. The report examines five trends that are affecting the media landscape—and the opportunities these trends present for brands and organizations.  Read more here:

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/new-online-newsroom-study-shows-companies-continuing-pr-resource-shor

Report Finds Gen Z Influences 93% of All Household Purchases

Never Mind Millennials—Get Ready for Gen Z, and Its Attitude Shifts Regarding Money, Work and Communication Preferences

The Winter/Spring 2015 Cassandra Report: Gen Z study, specifically focuses on consumers born between 1998 and 2008. The research reveals new data regarding the behaviors, habits and attitudes among this group, especially as they relate to money and spending, life skills and social media.

Read more here:  https://www.bulldogreporter.com/dailydog/article/pr-biz-update/never-mind-millennials-get-ready-for-gen-z-and-its-huge-attitude-shif

Google rolls out updated algorithm on April 21st

There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked.  Read More here:  https://www.distilled.net/resources/dont-change-your-mobile-plans-for-google/?utm_source=Distilled+contact+list&utm_campaign=4dc5212b3c-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_0e835b53c2-4dc5212b3c-75284781

Where do you find book reviewers?

Authors have two main questions when it comes to book reviews:

1) Where do you find the reviewers?
2) How do you get books to those reviewers once you find them?

Reviewers can come from anywhere. The well-known reviews from Kirkus, Publishers Weekly, and the like handle mainly traditional books. Often there are costs to achieving these reviews in terms of payment, membership, or subscription. Indies have an uphill battle as do the smaller of the small presses. And you already know that competition is fierce, so assuming you can get some of these bigger sites to accept your book, the wait might be for months.

Consider these reviewers:

1) The Indie View - http://www.theindieview.com/
2) Omnimystery - http://www.mysteriousreviews.com/mysterious-reviews.html
3) NPR Books - http://www.npr.org/books/
4) Net Galley - https://www.netgalley.com/
5) eBook Crossroads - http://www.ebookcrossroads.com/book-reviewers.html
6) RT - http://www.rtbookreviews.com/
7) Goodreads - http://www.goodreads.com
8) Midwest Book Reviewers - http://www.midwestbookreview.com
9) List of other reviewers on MBR - http://www.midwestbookreview.com/links/othr_rev.htm
10) Book Review - http://bookreview.com/$spindb.query.bottom.booknew
11) Publishers Weekly - http://www.publishersweekly.com/

More Book Marketing Info

If you need book marketing tips or other information on writing, publishing, and marketing your books, ebooks, or other information products, this man can help.

John Kremer is an expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he is the editor of the Book Marketing Tip of the Week newsletter and founder of the Institute on Book Publishing Innovations.  As a book promotion expert, John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today.

Here's some info from his newest newsletter:

IndiesUnlimited
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IndiesUnlimited.com celebrates adventure novels, romances, horror,
mysteries, sci-fi, fantasy, and biographies. Alexa rank: 34,707.
It's a place where authors can get their books promoted for free.
It's staff of over 20 authors also give advice to writers at all levels.
Submit your ebooks here: http://www.indiesunlimited.com/freebie-friday

They also feature a long list of wonderful websites where you can
promote ebooks, especially free ebooks.

Ebooks and Freebies

http://addictedtoebooks.com/submission
http://askdavid.com/free-book-promotion
http://awesomegang.com/submit-your-book
http://bookgorilla.com
http://bargainbooksy.com/sell-more-books
http://bargainebookhunter.com/feature-your-book
http://home.bookbub.com/home
http://bookgoodies.com/submit-your-free-kindle-days/highlight-your-free-kindle-days
http://www.thatbookplace.com/free-promo-submissions
http://blog.booksontheknob.org/about-this-blog-and-contact-info
http://www.dailycheapreads.com
http://digitalbooktoday.com/12-top-100-submit-your-free-book-to-be-included-on-this-list
http://thedigitalinkspot.blogspot.com.es/p/contact-us.html
http://www.ebookbargainsuk.com/price.html
http://www.ebooklister.net/submit.php
http://ebookshabit.com/about-us
http://www.ereaderiq.com/about
http://ereadernewstoday.com
http://www.ereaderperks.com/about
http://fireapps.blogspot.ca/p/app-developers-authors.html
http://fkbooksandtips.com/for-authors/free-kindle-book-submission-form
http://www.freebookdude.com/p/list-your-free-book.html
http://freebooksy.com
http://www.freebookshub.com/authors
http://www.freeebooksdaily.com
http://freekindlefiction.blogspot.ca/p/featured-post.html
http://freekindlefiction.blogspot.co.uk/p/tell-us-about-free-books.html
http://www.frugal-freebies.com
http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions
http://www.thefussylibrarian.com/for-authors
http://www.goodkindles.net/p/why-should-i-submit-my-book-here.html
http://www.icravefreebies.com/contact
http://indiebookoftheday.com/authors/free-on-kindle-listing
http://www.indiesunlimited.com/freebie-friday
http://www.kindleboards.com/free-book-promo
http://kindlebookpromos.luckycinda.com/?page_id=283
http://www.thekindlebookreview.net/advertise-here
http://kindlemojo.com
http://kindlenationdaily.com
http://www.peoplereads.com
http://www.pixelofink.com
http://pixelscroll.com/feature-your-product-2
http://www.totallyfreestuff.com
http://www.worldliterarycafe.com/content/find-your-books-wings

For more information, go to his website: http://www.bookmarket.com/

32 reasons to have a mobile marketing strategy:

1. In 2014, mobile internet usage will overtake desktop internet usage

2. Adults spend more time on mobile media than they do on newspapers and

magazines combined

3. 91% of adults have their mobile phone within arm‘s reach 24/7

4. 81% of U.S. cell users will have smartphones by 2015

5. 75% of mobile users use their mobile device for shopping

6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in

2016

7. Close to a billion smartphones are predicted to sell in 2013

8. 53% of American consumers use their smartphones to access search engines

at least once a day

9. Four out of five consumers use smartphones to shop

10. Over 75% of mobile users respond to mobile-optimized sites when making

purchases

11. 79% of small businesses feel that mobile sites boost customer engagement

12. Tablets are to outsell PCs and laptops in 2014

13. 64% of smartphone owners are now using their mobile devices to shop online

14. 75% of Americans bring their phones to the bathroom

15. $22 billion was spent on mobile advertising in 2012, compared to only $3

billion in 2010

16. 52% of smartphone users prefer receiving offers on their mobile device

17. 70% of Americans would like to receive exclusive specials right on their

mobile devices

18. Mobile ad spend has quadrupled since 2009 and is expected to keep growing

at the same pace for the next 2 years

19. 40% of marketers are using mobile coupons

20. 95% of text message coupons are opened within the first 5 minutes

21. 22% of mobile coupons are shared with at least one friend

22. Text marketing coupons are 10 times more likely to be shared than magazine

and newspaper coupons

23. Mobile search queries have grown five times in the past two years

24. 52% of all local searches are done from a mobile device

25. 95% of mobile users use their devices for local search

26. Nine out of ten mobile phone searches result in a purchase or visit

27. Three out of every five searches are conducted on a mobile device

28. 50% of travel or restaurant mobile queries result in a purchase

29. 52% of adult mobile phone owners use their devices while in a store to get

help with purchasing decisions

30. 99% of smartphone owners use their mobile browser at least once a day 

31. 71% of mobile browsers expect web pages to load almost as quickly as or

faster than web pages on their desktop computers

32. 74% of consumers will wait 5 seconds for a web page to load on their mobile

device before abandoning the site

http://www.raisingthevolume.com/wp-content/uploads/2013/09/MOBILE1.pdf

Here are some links that are about mobile apps:

http://www.forbes.com/sites/cherylsnappconner/2013/11/09/the-5-fundamental-pillars-of-mobile-marketing-for-2014/ 

http://www.forbes.com/sites/joshsteimle/2013/11/08/why-your-business-needs-a-responsive-website-before-2014/

http://mashable.com/2012/12/11/responsive-w