Friday, April 3, 2015

Consumers & Brand Advocates

According to Nielsen, 92% of consumers trust brand advocates.

Did you know:
  • Brand advocates help amplify word-of-mouth, which increases the effect of paid media by a full 15 per cent?

  • Big brands like Chili's have seen upwards of 16x the ROI after leveraging brand ambassadorship in their marketing programs?

  • Brand advocates can ensure quality control in new product development, increase long-term customer satisfaction?

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