Friday, April 3, 2015

Report Finds Gen Z Influences 93% of All Household Purchases

Never Mind Millennials—Get Ready for Gen Z, and Its Attitude Shifts Regarding Money, Work and Communication Preferences

The Winter/Spring 2015 Cassandra Report: Gen Z study, specifically focuses on consumers born between 1998 and 2008. The research reveals new data regarding the behaviors, habits and attitudes among this group, especially as they relate to money and spending, life skills and social media.

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