Tuesday, December 21, 2010

Parenting Resources Competition

The National Parenting Publications Awards (NAPPA) is accepting entries for its Parenting Resources Competition from now through Jan. 20, 2011. Gold winners will be highlighted in more than 30 regional parenting publications on June 1. Early submissions will be featured in "Entry of the Week" departments on There's a fee for entry. Entry forms are available on the website.

Direct queries to NAPPA manager: Barbara Smith Decker 617-284-1413

Children's Products
Products that kids use

Toys: Deadline: June 30

Games Deadline: June 30

Music Deadline: July 15

DVDs Deadline July 30

Storytelling, Audio Books & Spoken-Word Recordings: Deadline August 10

Software, Video Games & Web Sites Deadline August 10

Books & Magazines Deadline August 10

Parenting Resources
Enter now! Deadline: January 20, 2011

Parenting product categories include:

Pregnancy & Childbirth


Baby Gear & Accessories

Health & Skin Care

Nutrition & Fitness

Childproofing & Safety

Academic Skill-Building Tools for Kids

Special Needs

Parenting Books, DVDs & Websites

Family Organization

Time-Saving Gadgets

Monday, November 29, 2010

Want stand-alone iPad app for your book?

Electric Publisher will create an iPad app for you:

Book app with the following features are available: easy navigation, hyperlinked Table of Contents to any chapter, progress bar and page numbers, hyperlinked footnotes, font size changes, bookmarks, margin notes, highlights, videos, audios, newsfeeds from your blog or Twitter, discussion boards, text messages to fans - all this for $600.

Want an iPad book app that allows you to add additional books to the app, the cost is $300 for each new book.

For more information, go to or email:

Thursday, November 4, 2010

November Promo Days

November: American Diabetes Month
November: Aviation History Month
November: Epilepsy Awareness Month
November: Family Stories Month
November: Lung Cancer Awareness Month
November: National Adoption Month
November: National AIDS Awareness Month
November: National Alzheimer's Disease Month
November: National American Indian Heritage Month
November: National Family Caregivers Month
November: National Healthy Skin Month
November: National Hospice Month
November: Peanut Butter Lover’s Month
November 1st - 7th: National Fig Week
November 1st: National Author’s Day
November 1st: National Family Literacy Day
November 1st: Mexico - Day of the Dead
November 1st: Sadie Hawkin's Day
November 2nd - 8th: Notary Public Week
November 2nd: All Souls Day
November 2nd: Daniel Boone's Birthday (1734)
November 3rd: Birthday of the 4th Earl of Sandwich (1718) / Sandwich Day
November 4th: General Election Day
November 4th: Will Rogers' birthday (1879)
November 5th: Guy Fawkes Day
November 7th: Notary Public Day
November 8th - 14th: Pursuit of Happiness Week
November 11th: Remembrance Day - Canada
November 11th: Veteran's Day
November 13th: World Kindness Day
November 14th: Claude Monet's Birthday (1840)
November 15th: America Recycles Day
November 16th - 22nd: American Education Week
November 16th - 22nd: National Geography Awareness Week
November 16th: UN International Day for Tolerance
November 17th - 23rd: Children’s Book Week
November 17th: Homemade Bread Day
November 19th: Anniversary of the Gettysburg Address (1863)
November 19th: National Educational Support Personnel Day
November 20th: National Great American Smokeout.
November 20th: UN Universal Children's Day
November 21st - 27th: National Farm-City Week
November 22nd: Start of Sagittarius astrological sign
November 23rd - 29th: National Adoption Week
November 23rd - 29th: National Family Week
November 23rd: Bible Sunday
November 25th: UN International Day for Elimination of Violence Against Women
November 27th: Thanksgiving Day
November 30th: Computer Security Day

Tuesday, October 19, 2010

iPhone/iPad apps developer

KadaMedia is an iPhone/iPad game developer who has started partnering with authors to bring games to market that compliment a recent or upcoming book release.

The app costs 99 cents and includes a link to buy the book at iBooks. Kadamedia can create apps for as little as $1,000 up to $10,000 for more complex apps.

For more information,

Real Estate Book Reviews

Lambert Munz of Expert Landlord Resources is looking for more real estate books to review. His book reviews are posted on, Google, and his own site at

His reviews are based on his 45 years as a real estate broker, developer, and property manager.

Send review copies to Lambert Munz, 777 Campus Commons Road #200, Sacramento CA 95825

Email: for additional details.


Borders is publishing ebooks and making them available for sale! For just $89 you get the software to turn your manuscript into an e-book and you also get an ISBN number (which generally costs more than $89). Sounds like a great deal.

According to 14 large publishers who report to AAP's monthly sales estimates, ebook sales jumped 172.4% in August 2010 to almost $39 million in sales. Ebook sales for the entire year (Jan to Aug) were up 192.9% to $263 million (that's 9% of trade sales).

Thursday, October 7, 2010

Real Estate Investment Clubs

Financing for Assisted Living Facilities 4 Seniors


"Herbert J. Sims & Co. is a 70 year old investment banking firm and
fixed income financial services brokerage headquartered in Southport,
Connecticut with eight locations nationwide. It has over 40 years of
experience in financing senior living facilities and has underwritten
over $9 billion in projects throughout the United States. HJ Sims is
recognized as one of the leading experts in underwriting financing for
the senior living industry."

Contact Form

3530 Post Road
Southport, Connecticut 06890-1169
Call us toll-free 1-800-HJS-1935


"Through a separate affiliate, Dougherty Funding LLC, the firm
provides a broad range of commercial finance products to real estate
developers and corporations."

* Health Care (senior housing, assisted living, and health clinics)



"We are your source for nursing home loans and assisted living
facility loans. As one of the nation's largest providers of Small
Business Administration (SBA) loans, we understand the financing needs
of nursing homes and assisted living facilities. That is why we lend
millions of dollars annually to help fuel the growth of elder care
centers around the nation."

More about Healthcare financing (long-term care facilities)

The management team of CIT Healthcare has over 100 years of healthcare
finance experience. To speak to one of our healthcare experts, please
contact us at or 800-547-7026.


Only MCC offers Smarter Financing for Assisted Living Facilities
(ALFs) Nationwide with Advantages like:

* A third to half as much equity down with up to 90% loan-to-cost
financing -- allows you to keep more of your capital to do with it
what you want.
* Lower monthly payments with longer, fixed-rate terms -- minimizes
the impact on cash flow and controls real estate expenses.
* Own commercial property faster and easier - get 24 hour
Pre-Approvals, 3 day Commitments and Closings to meet your deadlines
with Simplicity from Specialists.
* Highest cash-on-cash return financing available in the commercial
mortgage market. GUARANTEED.

Toll Free: 1.866.622.4504


"Healthcare real estate financing for assisted living facility loans?
We specialize in it. You have connected to the premier nationwide
healthcare mortgage lender providing healthcare real estate loans of
$1,000,000 and up for * Assisted living facilities


Please feel free to contact a representative at 1-800-477-3012.
From within California, call 1-310-477-3041.


Ziegler has achieved a unique position within the nonprofit senior
living finance industry due to our ability to implement financing
solutions that incorporate a variety of financial tools. Our firm has
cultivated a combination of products and services that accommodates
the most complex financings for virtually every type of nonprofit
senior living provider.



As a leading socially progressive bank, Wainwright has committed over
$500 million in community development loans for projects addressing
issues such as affordable housing, special needs housing, hunger,
homelessness, environmental protection, health services, and more. In
fact, Wainwright is one of the few banks in the country to have a team
of lenders exclusively dedicated to community development lending. If
you are a nonprofit or a developer who wants to work with an
experienced, dedicated lender for your next project, contact Pam
Feingold at 1-888-444-BANK (2265) or email

See "Ruggles Affordable Assisted Living Development."


Pacific Mortgage Funding provides conventional, and FHA commercial
lending all over the United States on loan requests for assisted
living facility loans, skilled nursing loans, congregate care loans
and acute care hospital loans. Proposed new construction loans or
substantial rehabilitation loans of skilled nursing, assisted living
and other specialty care facilities.

Call or E-mail Us For a Free Commercial Real Estate Mortgage Loan Evaluation

12631 E. Imperial Hwy.,
Suite C-107 Santa Fe Springs, CA 90670
Office: 562.864.4006
Fax: 562.864.4003

"Creating a wonderful place to live for those who need assisted living
and Alzheimer?s care requires a lot of experience and attention. At
Vine Street Financial, a division of Branch Banking and Trust Company,
we are specialists in financing assisted living and Alzheimer?s care

For more information about Vine Street Financial:

Call 1-800-758-0038 and ask to speak to a loan officer.

"The First and Last Call in Senior Housing and Healthcare Financing!
Privately owned since its founding in 1983 as a real estate investment
banker specializing in commercial real estate properties, Cambridge
today ranks as one of the nation?s leading Senior Housing / Healthcare
lenders. The company has closed more than 275 transactions totaling
$1.75 billion since the 1990s."

Chicage, Il
Tel: 312-357-1601
Fax 312-357-1611


Assisted Living Facilities

Experienced attorneys. Peck Shaffer attorneys have been involved in
tax-exempt of financing assisted living facilities (ALFs) since the
beginnning of the development of such facilities.

We understand the financing structures. Peck, Shaffer attorneys have
structured ALF financings as qualified residential rental housing
issues under Section 142(d) of the Internal Revenue Code with
for-profit owners and as qualified 501(c)(3) issues under Section 145
of the Internal Revenue Code for owners that are 501(c)(3)
organizations. We have been involved in both single facility and
multiple facility financings. We help guide the transaction. In
guiding the transaction to its conclusion, we often help coordinate
the activities of the borrower, borrower?s counsel, a third party
developer, feasibility consultants, credit enhancers and their
counsel, the underwriter, and underwriter?s counsel. We understand
the needs of the various parties to the transaction to conclude the
financing as quickly as practical.

Preston Gates & Ellis LLP represents a wide variety of insurance
companies and financial institutions in documenting and closing their
lending transactions. In addition, we assist corporate, governmental
and individual borrowers in obtaining secured and unsecured, real
estate and non-real estate loans. Our financing experience includes
conventional secured real estate loans, conduit loans, UCC and non-UCC
personal property secured loans, unsecured loans, foreign currency
indexing, equity participations, guaranties, leasehold financing,
shared appreciation loans, off-balance sheet credits, securitized
asset lending and quasi-public bond financing. We also represent
clients in negotiating commercial loan workouts and restructurings as
well as judicial and non-judicial foreclosures, with respect to real
estate and UCC collateral and other collateral and receiverships. With
our Bankruptcy Practice Group, we represent lenders and borrowers in
pre-bankruptcy planning and bankruptcy proceedings.

Examples of our recent transactions include:

* Represent developer in obtaining financing for multiple assisted
living facilities


Offers construction loans to developers and operators of assisted
living, independent living, Alzheimer's facilities, and medical office
facilities located on large hospital campuses.


Red Mortgage Capital, Inc., the mortgage lending arm of integrated
capital provider RED CAPITAL GROUP, recently provided FHA mortgage
financing for an existing skilled nursing and assisted living care
facility located in Northbridge, Massachusetts.

RED CAPITAL GROUP provides debt and equity capital to multifamily
housing, seniors housing, and other real estate projects and is
Multi-Housing News' 2003 Capital Choice award winner in the categories
of tax credits, bond financing and Fannie Mae loans, and Apartment
Finance Today's 2003 Reader's Choice award winner in the categories of
FHA loans and bond financing.

At GE Healthcare Financial Services we understand the challenges
senior care operators and investors face. Our commitment to this
industry spans more than 10 years and $1 billion in funded assets.
We offer a wide variety of products. So whether you need a fixed or
floating rate first mortgage structured as interim or permanent debt,
a senior secured revolver, construction lending or an equity
partnership, GE Healthcare Financial Services can help.

Success Stories


Assisted Living: Rockport Mortgage has completed more HUD financed
facilities than any other mortgage company in New England.

Vice President, joined Rockport Mortgage Corporation in 1999. Chip
specializes in the financing of healthcare facilities including
skilled and intermediate level nursing homes, assisted living
facilities, and other senior housing for both profit-motivated and
non-profit owners and operators. Chip participates in all phases of
loan origination and loan processing.

Rockport Mortgage Corporation
17 Rogers Street 3rd Floor
Gloucester, MA 01930
Tel: (978) 283.9208
Fax: (978) 283.1957

U.S. Department of Agriculture
4949 Kirshling Court
Stevens Point, Wisconsin 54481
Phone: 715-345-7620 or 715-345-7600

Rural Development Community Facilities loan and limited grant funds
can be used to construct, enlarge, or improve community facilities.
Assisted living facilities are eligible projects for the Community
Facilities program. Eligible applicants must be Public Bodies,
Nonprofit Corporations, Indian Tribes, Associations or Cooperatives.
The project must be located in a rural area or town of not more than
20,000 people.

Sunday, October 3, 2010


Going global is a big step for many companies who are only familiar with their domestic market. It is important for the health of your business to really know why you want to export. On average, it takes about a three-year commitment to establish a presence in a foreign market. This will require the resources of people and finances during this developmental period. Checking the feasibility of the venture is an obvious exercise before you go global.

You may want to examine whether your interest in exporting is market driven, or
product/service driven. Here’s the difference...a market driven entry would look at what the foreign market wants, and how you will fulfill that need. A product/service driven entry would be, here’s what my company offers, now let’s find sales in a foreign country. The common link is that both require feasibility and a lot of resource planning.

Preparing an export plan is a fundamental first step in any export strategy and will help structure your decision-making throughout the entire export process. Developing a simple, practical and flexible plan will help you focus your activities to ensure you achieve defined outcomes.

The purpose of developing an export plan is to assemble facts, constraints, and goals into a comprehensive action statement. A good plan will lay out what needs to be done, a timeframe for completing it, and allow for marking each milestone in order to measure success.
A sample outline of an export plan.
This website provides questions you may want to ask yourself as you develop a plan to expand into the global market.
A more instructive guide to developing an export plan. Includes templates for outlining strengths, weaknesses, goals, etc.
Information and resources for small business owners. Contains many useful resources when developing an international trade plan.
The University of British Columbia provides a plan that you may find valuable as a beginning exporter.
Getting started exporting

Remember that good market research allows an exporter to have confidence in the market they plan to enter. Targeting the correct consumer base and exporting the right product could make all the difference in your export experience.

Market research should always begin by researching previous studies of markets as well as other information available on the internet or in libraries. It is far less resource-intensive than primary research and can be conducted in a more timely manner. Secondary research will most likely have been collected for a reason other than your own, so it is benefi¬cial to gather from a variety of sources.
An international marketing plan workbook that asks important questions and covers many important topics such as setting goals and de¬ning your strategy.
Federation of International Trade Association’s website an excellent source for international trade leads and events. It also links to thousands of international trade related websites.
Government website covers research on regional business profiles and statistics,
demographics and geography.
Reports about exporting from the United States as well as useful statistics.
The U.S. Chamber of Commerce provides a start for secondary research.
The Market Research Library; select your industry and this tool will pull articles and research that may be of use.
The American Economic Alert provides recent news from around the world that could affect your export business.
Center for International Trade Development’s resource guide to finding the best market for your product.

Perhaps the most common method of payment, a Letter of Credit (L/C) is a letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. In the event that the buyer is unable to make payment on the purchase, the bank will be required to cover the full or remaining amount of the purchase.

Understanding a Letter of Credit

Friday, September 24, 2010

Who Is Linking to You? Do You Know?

Search engines determine the importance of your site by finding out who is linking to you. If a trusted library, college, municipality, government, high ranking business or organization links to your site, you are going to have an easier time finding your desired rankings. The alternative is to get several personal websites, blogs and forums to link to your website you to get the attention of the search engine that other people (or sites) find your site important.

There are several directories that you can include your site in that can be helpful but they should only play a part in your linking strategy. Human edited directories are the most desired like Yahoo Directory and DMOZ as they have the size and scope that search engines trust. Logic being, if they trust your site, then I do to. There are many directories that allow you to input your site information automatically which can be helpful.

If you can post and keep a link on Wikipedia it can be helpful to capture traffic but the weight of page rank will not follow because Wikipedia blocks that aspect of it with No Follow tags on their links. Requesting links from private and public website can be a good strategy as many webmasters like to have the most complete listing of a certain topic.

Getting natural links from a wide variety of pages is extremely important and failure to do so will impede you in your goals. Search engines can store the date that new links are discovered. From that they can determine when an artificial link campaign has occurred. People the buy links for their domain are sure to be discovered and penalized by the search engines. The only way to benefit from incoming links is to have people want to naturally link to your site. Of course you can send people emails making them aware of your site, but do it steadily and over a long period of time.

Blue Backlinks: - A great website for checking what websites are linking to your website. You can also use it to see who is linking to your competitors, websites you might want to create a relationship with, or websites targeting the customers you want to reach. Websites that link to your competitors are great places to start creating relationships for your website, books, or authors.

Tuesday, September 21, 2010

Here Wiki, Wiki, Wiki

We have all heard the term two heads are better than one. This day and age we use the term collaboration which means to work with another or others on a joint project. Collaboration is all the rage among corporate executives these days, one such collaborative device is a wiki.

A wiki can allow people on different continents to work together, or it can improve the efficiency of a multi-person office. It's all because wikis encourage collaboration. Wikis, first popularized by Wikipedia, are interactive Web sites that allow multiple writers and editors to produce and distribute content collaboratively. Wiki software automatically tracks revisions and changes, providing a convenient audit trail, and (if necessary) the ability to revert back to previous versions. While Wikipedia may be the best known example, wikis are not only becoming the first place people turn when conducting online research, but also when they're looking to build specialist online communities. Ward Cunningham, the man behind the very first wiki, described it as "the simplest online database that could possibly work."

A better description would be a wiki is the simplest collaborative content management system that could possibly work. Now that we know what a wiki is, the question becomes why should anyone use them? What are the benefits? The biggest and most obvious benefit is that wikis are a great source of free information. While not every wiki is free to use, most of the ones found on the web do not charge any money. And, because they are the collaborative work of many different people, they often contain a lot of good information. In many ways, the rise of the wiki has turned the Internet into an easy-to-use library of reference material. But finding a list with all the wikis to search, now there’s a task.

Data Wiki: - This service allows you to create a wiki based on structured data. Most wikis are currently based on unstructured data. I haven't tested this service yet, but it seems to offer the possibility of creating a database that you can create, edit, and share (and allow other users to edit and add to). I think that might be a great way to present structured data, like a listing of book printers, a series of recipes, etc. It's not clear right now, though, how you could monetize that content.

Wednesday, September 15, 2010

Article Submission Sites

If your marketing strategy includes posting press releases on PR posting sites, you may want to also post articles on Article posting sites. There are many places where you can post your articles and pull in all sorts of good traffic. Just like press release posting increases your SEO so does Article posting which translates to giving your site a search engine rank boost. Most people think article marketing is just about getting links. They couldn’t be any more WRONG! Article marketing is about getting your messages (in the form of articles) out to as many prospects as possible in as many ways as possible.

No longer can you submit an article to thousands of article directories and expect the traffic to come pouring in! Whether you're just starting out in article marketing, or you already run an article marketing campaign, you have to learn how it should be done in today's world if you want it to succeed. Over the last couple of years, article marketing and article submission has evolved into a tactical marketing strategy that must be executed properly in order to realize it's full potential.

Below are some article submission sites. These sites will accept, within certain parameters, an article on any topic you want to write on. While others only want business related topics.

Some don't have any particular theme to them, but generally attract a lot of traffic and have high search engine rankings (both good things for you).

47. 3

Once you write an article for one of these sites, submitting it to the others is pretty easy. They require, for the most part, the same information and have you fill in the same fields.

Wednesday, August 25, 2010

Contemporary Photography Call for Submissions

Call for Submissions / Gallery 44 Centre for Contemporary Photography / Artists and Curators / Toronto, ON / Deadline Date: Thursday, September 30, 2010

Gallery 44 Centre for Contemporary Photography is a non-profit artist-run centre committed to the advancement of photographic art. We encourage the submission of exhibition proposals from emerging, mid-career and established artists and curators who are innovative in their use of materials and approach to subject matter. Gallery 44 views photography within the larger context of contemporary artistic practices and relevant cultural issues in today's society.

Submission Guidelines
Please submit the following:

1. A maximum of twenty slides or digital images (CD must be readable on MAC OSX) representing a recent body of work or a specific project. Digital images should be: RGB, jpeg format no larger than 1024 x 768 pixels at 300 dpi. They should be numbered 01 to 20 (01_tree, 02_house, 03_car etc.) Gallery 44 does not accept original artwork.
2. An image list indicating title, year, medium and dimensions.
3. An artist's statement, curatorial statement, or other written description.
4. A physical description of the proposed exhibition, including the number of works, the space required and any unusual installation requirements.
5. A curriculum vitae, resume or biography of the artist(s) and/or curator (including all artists if it is a curated exhibition).
6. A self-addressed envelope (SASE) with sufficient return postage. Without an SASE we will not return submission packages and will dispose of submission materials appropriately.

Gallery 44 welcomes the opportunity to collaborate with other arts and community organizations. Please contact us to discuss your project.

Gallery 44 will take reasonable care with submission materials; however, we cannot accept responsibility for damage or loss to original photographic prints. Gallery 44 does not accept submissions by fax or email.

Late submissions will not be accepted. Submissions must be postmarked by the deadline. Please clearly label your envelope with the call that you are applying for. Artists are paid in accordance with the CARFAC Fee Schedule.

Please see Submissions on for a floor plan of the gallery and further information.

Contact for submissions:
Alice Dixon, Exhibition Coordinator | 416.979.3941

Gallery 44 Centre for Contemporary Photography
401 Richmond Street West, Suite #120
Toronto, ONM5V 3A8

Thursday, August 19, 2010

Oregon Book Awards Submission Deadline

Important Date! Oregon Book Awards Submission Deadline Is Fast Approaching.

OBA Deadline Date Applications for the 2010 Oregon Book Awards must be received by 5 pm on Friday, August 27, 2010.

For submission guidelines click here!

The Oregon Book Awards honor outstanding books by Oregon authors.

The finalists for the 2010/11 Oregon Book Awards will be announced in early 2011 and the winners will be announced at the 2010/11 Oregon Book Awards ceremony, to be held in the spring of 2011.

Awards are presented in the following genres: Poetry, Fiction, General Nonfiction, Creative Nonfiction, Children's Literature, Young Adult Literature and Drama.

For more information contact Susan Denning at or by phone at 503-227-2583.

Attention Native American artists and craftspeople

President Obama has signed into law legislation that promotes economic opportunities for Native American artists and craftspeople and protects consumers from fraudulent art and craftwork. The Indian Arts and Crafts Amendments Act and Tribal Law and Order Act of 2010 increases economic development and job opportunities for Native Americans who produce and market authentic Indian art and craftwork while cracking down on counterfeit marketers who are hurting sales of this authentic Indian work. The law helps tribal leaders combat violence and increase safety on Indian reservations by providing law enforcement resources. The total market for American Indian and Alaska Native arts and crafts in the United States is estimated at a billion dollars, with an unknown but substantial amount of those sales going to misrepresented, non-authentic works.

The new law also strengthens the Indian Arts and Crafts Act, which makes it illegal to sell or offer or display for sale any art or craft product in a manner that falsely suggests it is Indian-produced, an Indian product, or the product of a particular Indian Tribe.

The Indian Arts and Crafts Board (IACB), a federal agency under the Department of the Interior, administers and enforces the Indian Arts and Crafts Act. Before this new legislation was enacted, the Federal Bureau of Investigation was the only federal law enforcement agency with statutory authority to investigate alleged Indian Arts and Crafts Act violations. Under the new law, the IACB may refer potential Act violations for investigation to all federal law enforcement officers, including those from Department of the Interior bureaus, and can work with federal law enforcement officers who uncover violations of the Act in the course of their regular duties.
In addition, the new legislation strengthens the penalties for violations of the Act by imposing harsher penalties on those involved in more significant sales of arts and crafts misrepresented as Indian-made. For fraudulent works with a total sales transaction amount of $1,000 or more, a first-time violation by an individual will result in a fine of up to $250,000, imprisonment of up to five years, or both. A first-time violation by a business will result in a fine of up to $1 million.
For smaller cases with first-time violators, if the total sale amount is less than $1,000, an individual will face a fine of up to $25,000, imprisonment of up to a year, or both, and a business will face a fine of up to $100,000. In the case of a subsequent violation, regardless of the amount for which any item is offered or displayed for sale, or sold, an individual could be fined, imprisoned for up to 15 years, or both; and a business could be fined up to $5 million.

Established by Congress in 1935, the IACB promotes authentic Native American art and craftwork of members of federally recognized Tribes, as well as to implementing the Indian Arts and Crafts Act. For more information, see

Monday, August 9, 2010

Spiders, Robots, Oh My!

Search engines find your web site using little programs called "robots" or "spiders" that search the internet for new content. These are busy little guys, continually scouring the internet for the latest and greatest information. If you know how to cater to them you'll get your site noticed by search engines.

First and foremost there's one concept that you cannot go wrong with:

The more human-friendly your site is, the more search engine friendly it will be.

It's sort of a simple----search engine spiders are trying to look at each web site they encounter as if they were human. If something is good or helpful for a human visitor, a search engine will give you a better rank. Here's what I mean:

Humans like fresh content. Human visitors like new content to read. You wouldn’t like reading the same article every month in your favorite magazine, would you? If you put new pages and text on your web site on a regular basis, people will come to your site more often to read it.

Likewise, the more often you update and add new content the more often search engines will search your site and index your new content. If you post new stories on your blog a couple times a week, Google might visit your site once a week to see what is new and add it to their search results. Google will visit larger sites (like, for example, several times a day because the web site is updated continually throughout the day.

So, to get your web site visited regularly by a spider, you want to update your site as often as possible. If you stop adding new content for 6 six months, a spider will act like a human visitor would---they'll visit less and less frequently until they stop visiting completely.

Making content accessible:

Humans like to be able to find new content. If you create a new page and you put a link from your home page to that new page, it's easy for people to find the new page. Whereas if you put a new page on your site but you don't link to it, human visitors can't find that page.

Spiders find content by following links too. Once you've got a new page on your site, you want to make sure there is a link to the new content so a spider can find it.

One thing you can do to make sure search engines visit all the important pages on your site is create a site map. A site map is simply a list of links to each of the important pages on your site.

A search engine that finds this link will quickly gain access to all the pages on the web site. The spider can just go down the list. A site map is also helpful for your human visitors. If someone cannot find the information they are looking for, a quick visit to the site map can point them in the right direction.

Outgoing links:

If you're giving a human visitor useful information, you would probably link to other resources around the internet that would also be useful for your visitors to visit. If you have a lot of content, it's expected that it will include links that leave your site. Without outgoing links you become a stagnant dead in the water website---links go in but they don't go out. Since links to other resources off of your site are helpful to humans, search engine spiders want to see them on your site.

For more information on this, you may want to visit these links:

Thursday, July 15, 2010

One of my buyers is looking for the following:

Composters – both countertop and larger outdoor units


Benches and Gliders

Gazebos and Canopies

Outdoor Rugs (not mats)

Butterfly Houses & Butterfly Bathes & Ladybug Feeders


Rain Barrels

Kneeler/Garden Seat

Garden Scoots

Eco-Friendly Garden Products

Pest Control

Instant Greenhouses

Solar Products that “do something” during the day

Outdoor Storage

Outdoor “Fire” items

Let me know if you have anyone with products in any of these categories.


Foreward Reviews: 2010 Book of the Year Awards

ForeWord Reviews is now accepting entries for the 2010 Book of the Year Awards. This time-honored book award celebrates the independent spirit; it's open to independently published books which have been or will be released in 2010.

ForeWord Reviews' Book of the Year Awards program was established to bring increased attention to librarians and booksellers of the literary and graphic achievements of independent publishers and their authors. ForeWord is the only review trade journal devoted exclusively to books from independent houses.

The deadline to enter is January 15, 2011. To enter and find out more about the award categories, eligibility guidelines, and judging criteria, visit:

If your books expand a reader's world, introduce a voice society needs to hear, offer practical knowledge where none existed before, or simply entertain so compellingly that all distractions fall away, they should be submitted for the Book of the Year Awards!

Friday, July 9, 2010

Event calendar listings

Are you holding an event, gig, class, group meeting or seminar? One of the easiest, and possibly most overlooked, ways to get free publicity is through calendar listings. Despite checking the local paper and other neighborhood news forums when looking for activities to do, many people do not utilize the calendar sections when it comes time to promoting their own event.

There are a number of places where you can submit calendar listings, depending on your business and your community. Larger city newspapers are dwindling and less inclined to print something in the paper if it’s not a big event, but online locations are a great place to get the word out. Neighbors want to support their local businesses and people are always looking for fun things to do.

Some locations to consider posting your event:

Local radio station, local newspaper website, local television website
Craigslist Community section
Tourism & Visitor Associations websites
School District Websites
Local fraternal organization websites

What goes into a calendar listing?

You want to include the following items:

Who: Your company or the name of your event

What: Self-explanatory, but basically, what is your event? Is this an anniversary? A sale? A seminar? A gig? A grand opening? A class? Philanthropic tie-ins should also be noted.

Where: Provide the address and note any needed parking information. If you are hard to find you might want to put a map link into your verbage.

When: Day and time

How: Do people need to purchase tickets in advance? How much are they? Is there a website?

Be sure you include your own contact information so journalists or attendees can get in touch with you for any follow-up questions.

Monday, July 5, 2010

Do you know your real Google rankings?

When you search Google for the rankings of your websites for
keywords, you might not be seeing the same rankings as other users.
Why? Because Google uses your previous searches to rank websites
you often visit (such as your own websites). The sites you visit can
often rank higher for you than for other users.

How can you find out what others see? Easy. Use Scroogles scraper.
This website searches Google without using your search history or
computer's unique address. That ensures that the search is clean
and more accurate than a search done simply from your computer.

To use Scroogle, go to:

Syndicating Your Feeds

If you want to syndicate your blog or parts of your website so people
can subscribe to your feed (to get regular updates), here are a few
services you could use.

Note: Feedburner is the service used by many major websites, but it does cost some money. The other feed services list below offer a free version (and charge for upgrades or more capabilities).

Friday, June 18, 2010

Media Angles

July Monthly Observances

Air-Conditioning Appreciation Days (7/3 to 8/15)
Bereaved Parents Month
Bioterrorism/Disaster Education & Awareness Month
Blueberries Month
Cell Phone Courtesy Month
Dog Days (7/3 to 8/11)
Family Reunion Month
Family Golf Month Link
Freedom From Fear of Speaking Month
Hemochromatosis Screening Awareness Month
Herbal/Prescription Awareness Month
International Blondie and Deborah Harry Month
International Group B Strep Awareness Month
International Women with Alopecia Month
International Zine Month
National Black Family Month
National Child-Centered Divorce Month
National "Doghouse Repairs" Month
National Grilling Month
National Ice Cream Month
National Horseradish Month
National Hot Dog Month
National Make A Difference to Children Month
National Recreation & Parks Month
National Share A Sunset With Your Lover Month
National Wheelchair Beautification Month
Sandwich Generation Month
Smart Irrigation Month
Social Wellness Month
Tour de France Month (3-25)
Women's Motorcycle Month

July Weekly Observances

National Unassisted Homebirth Week: 1-7
Freedom Week: 4-10 Link
Be Nice To New Jersey Week: 4-10
Nude Recreation Weekend: 5-11
International Chicken Wing Week: 10-12
Sports Cliché Week: 11-17
National Farriers Week: 11-17
National Parenting Gifted Children Week: 12-18
Rabbit Week: 15-21
National Ventriloquism Week: 16-19
Restless Leg Syndrome (RLS) Education & Awareness Week: 18-25
Captive Nations Week: 18-24
National Independent Retailers Week: 18-24

Sorry for inactivity

I've been horse and banished to the barn with whatever is going around. Will catach up soon.

Monday, May 3, 2010

Product Reviews/New Product Releases are Your Best Sales Tools

Most of us read reviews of movies, books, games and CDs before making a purchase decision. Well, it’s often the same with other products too. With so many choices in every product category, we generally look for critical reviews of a class of products to help guide our decision making.

Find the trade publications, consumer magazines/newspapers, web sites and our social media networks that publish product reviews on a regular basis. If you have a tech product, contact the publication’s test labs or other staffers to find out if and when they’re evaluating your type of product. As them what the evaluation procedure is that they follow. If all goes well, you’ll get some kind of “Editor’s Choice,” or “Top Pick” ranking in the published review, which, believe me, looks just great in article reprints, in sales collateral, on your web site – and, yes, as the subject of a news release.

But be aware that you can’t control or influence the evaluation process or results. They do have editorial integrity. So while a rave review can do wonders for your sales, a negative ranking can have just the opposite effect. Take a “warts and all” look at your product’s overall strengths and weaknesses before going forward with a product review.

In consumer publications we call these reviewers new product release editors or gift guide editors. And bloggers must come clean on product reviews. FTC regulations on blogger payola and freebies went into effect on Dec. 1, 2009. Bloggers, Twitterers and others who write online reviews or endorse products using new media must disclose when they receive free merchandise or payment for writing about an item. This is a controversial subject. Fueling the controversy over the new guidelines is the fact that mainstream media, such as newspapers and magazines, are exempt. But in an age of media transparency, bloggers must play fair if they want the public’s respect.

Friday, April 30, 2010

Pet product?

Did you know you still may have lots of PR opportunities in 2010?

• Oct. issue of the Griffin Report is covering the Pet Aisle
• Oct. issue of Private Label Magazine is featuring pet care
• July/Aug issue of Web MD Magazine is on Pet Health
• Oct issue of Women’s Day is on Pets
• Sept. issue of Coastal Living Magazine is covering Pet Products & pampering
• July issue of VMSD is on Pet Care
• SheKnows October is featuring Perfectly Pampered Pets in their Living section
• May 2 – “Be Kind to Animals Week/National Pet Week”

Thursday, April 29, 2010

Christmas Time is Here!

Public Relations specialists know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays. So, Christmas is the time to get ink for your product.

For many of these opportunities you need to be thinking at least six months out so that your product or service finds its way into the special sections. Magazines like BH&G or Woman's Day have long lead times, while newspapers, tv and radio have deadlines a few weeks from the holiday. And don't forget trade magazines that reach your wholesale customers. Electronic media typically will work closer to the actual holiday date. Another avenue to consider is syndicated columnists, who also have shorter lead times.

A great way to get coverage is to suggest a story idea into which your product or service fits. Think about the users as well as the use for your offering, and think about the publication and what their readers like. Best bet is to look at their editorial calendar.

So it is about to be May and 6 months is November and that’s when lots of Christmas gift sections shop up in publications. Best get going.

Tuesday, April 20, 2010

Getting Picked Up By the Media

Do you have a great idea for a story? Or a great product that solves problems? But no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores? Writing attention-getting releases isn't about lying, but about putting a creative twist on the truth.

So, here are seven steps to increase your chances of getting covered:

The press gets tons of pitches, press releases, news releases, article submissions; they do not have time to read all of it. Writing a pitch is short and sweet.

Out-of-the ordinary is what they seek. If you are not out of the ordinary find a way to make it so. Research via Google News and see what is going on in the world as it relates to your pitch and tie it in. Tips from the experts on how name it they like it.

It must be well-written, moving, funny, and dramatic, with no spelling or grammar errors.

You read. What kinds of things have caught your eye to read further? Write the kind of headline that a magazine or newspaper would run. And be conversational so that a TV anchor could read it right on the air. Why is this so important? Newsrooms get hundreds of press releases every day. Often the decision on whether to cover your story is made in a matter of seconds. If you do the work for them, they will pick you and not the other guy.

Make sure it is a topic that Reporter writes about. Read previous articles they have written. Perhaps the most common mistake you can make is trying to sell a good story to the wrong person. Most reporters have a specialty, like "fashion" or "food." Seek out the reporter who will have the most to benefit from your story. Start studying the news. Before you call a TV station or try and pitch the paper, become familiar with a reporter's work. Don't try and sell an investigative story to a reporter who covers books.

Reporters tell stories with pictures. If the pictures aren't there, chances are the reporters won't be either. Even the most non-visual story can be made visual if you're creative. Don’t send an attachment though, be sure to embed a link to the image or share the website. Print reporters want photographs and online/TV reporters want video and radio, well they want audio.

The holidays are the slowest "news times" of the year. When government offices and banks are closed, news slows down. So take advantage of it. Check this site for those holidays:

If the government isn't making news, reporters are scrambling to find something to cover. Pitch even an average story on a day when the media is starving for news, and you're much more likely to get coverage.

But if it is not a slow news day, be different, visual, and pitch it to the right person.

Free Places to List Your eBook
























This is a popular web site run by author Jennifer Armstrong. She
provides links to ebooks in all categories, with one simple requirement: The ebook must be free.

This great site is operated by Mark Gladding in Australia. It lists both free and paid books. You’ll find submission guidelines here:

Online Novels Online
Novels at provides an attractive
directory specializing in free books.

Submissions link:

Getfreeebooks An attractive directory of free ebooks. The operators ask that you carefully follow their submission guidelines, outlined here:

Finding Free Ebooks

This popular site lists free ebooks, and also will list books that carry a price if you provide them a timelimited coupon code. You’ll find submission instructions at
the home page

Thursday, April 15, 2010

How Do I Get a Barcode

I just got off the phone with a referral asking me how to get a barcode. So here is what I know:

An organization called the Uniform Code Council assigns the numbers – see – it will cost $75 to get a number assigned. Once a number is assigned, THEN you can order the actual bar codes as a stick-on item, or have the code printed directly on your product by your printer.

Wednesday, April 14, 2010

Press Release Distribution Options

My previous post came from a site called HR Marketer and they have lots of cool info to share. Here's some more info to know:

The simple task of Sending out a press release is not so simple anymore. Making sense of your press release distribution options is becoming increasingly difficult because there are so many product choices, with new ones emerging monthly and existing ones adding features regularly. This article walks companies through best practices in news distribution.

Social Media Marketing

I search the web often for potential information to post to Twitter and then on this blog. Here's one I thought would be of benefit. Even though they are talking about Human Resources, there is plenty of great info to know.

Here's a quote from the HR Marketer site:

Social media marketing is all about combining the power of online marketing and social networking so that HR suppliers converse openly with their buying universe about their firm – good, bad and all in between. Social media marketing uses social networking services as a means of doing just that. This eBook outlines the importance of participating in social media marketing that will definitely come back to HR suppliers in the form of familiarity, trust, thought leadership and credibility with their customers, prospects and influencers. Another powerful way to generate publicity, traffic and leads.

PR Lead for Inventors

Summary: Radio show looking for successful inventors & expert resources for inventors

Name: Terry Morris


Title: Program Director

Media Outlet: Got Invention Radio

Specific Geographic Region: N

Region: US

New radio show specifically geared towards inventors is looking for future
guests to be featured on the show and tell about their journey to success
or if you provide resources for inventors we would like to hear from you.

Sunday, February 28, 2010

Don't Write the Words, You'll Kill Yourself.

Remember that commercial, "Don't take the car, you'll kill yourself" That is true of writing your own press releases. Last night I had another conversation with a business owner asking about press releases. I will shed some light, as many have before me, to the question that plaques small business owners everywhere. How do I do it? If you have a story to tell, or want to make people aware of your event or fundraising activities, know about your addition to urban sprawl, launching a new product or want to talk about an existing product line or just want the press you deserve; you should let your local media know by sending them a press release. There are other ways to get found in your hometown online. Check this out:

Sending the local media your press release still holds true but we have more items to consider. When a term is entered into the search engines, the results often seem arbitrary, random, or just don't match what you are looking for. SEO Press Releases are the way to get your website into that top ranking, and listed on the first page of the search engines. Search engine optimization, (SEO) and Search Engine Marketing (SEM) is growing at an alarming rate, predicted to be a $13 billion dollar industry in 2010. Combine this with the introduction of new SEO technologies including social media, blogs, and user generated distribution it is critical that your business looks at the resources a PR Specialist can bring.

Many businesses want to write the release themselves. Big mistake! Someone with professional level writing skills and ample public relations experience will probably be your best bet for writing a press release that meets industry standards. Although small business owners often write and distribute their own press releases, it goes without saying that they may know their business but not the PR business. You should strongly consider hiring a professional. PR Specialists are usually proficient writers, will be privy to current best practices and updated journalist formatting preferences. Although it may seem cliché to say, press release writing truly is an art, and journalists are beyond savvy when it comes to deciphering a newsworthy piece of information from a fluffy, sorry excuse for a press release. Not only is it insulting to them when you waste their precious time by tooting your own horn about nothing special, but what's makes you look bad. In addition, they know where to distribute it utilizing the catch phrases of today such as SEO and social media marketing. For us PR is easy, for you the small business it may not be. Why not ensure success and hire the professional? But maybe you are saying I can’t afford it.

If that is the case, the following may help. If you really want to understand what goes in to writing a great press release, and to find out if the information you are sending is up to par, ask yourself these 5 simple questions:

Is your press release:

1. Attention Getting
The first question you should ask yourself before you even dive into writing a press release. Is it newsworthy? Don’t know what is newsworthy? There are no pat answers. But some general guidelines exist. Below are several characteristics that can make information newsworthy. The more of these characteristics a piece of information has, the more newsworthy the information is.

• information has impact if it affects a lot of people

• information has timeliness if it happened recently

• information has prominence if it involves a well-known person or organization

• information has proximity if it involves something happened somewhere nearby

• information has conflict if it involves some kind of disagreement between two or more people.

• information has weirdness if it involves something unusual or strange

• information has currency if it is related to some general topic a lot of people are already talking about

2. Do your homework! We all have homework. Remember writing a paper when you were in school? How you didn't cite any of your sources? Needless to say, journalists are much like teachers: they want to see that you've done your homework and that you have a thorough understanding of the topic on which you are writing. No, you don't need actual citations in your press release, but you should definitely be prepared to answer in depth questions if the situation presents itself.

3. A timely press release is the first cousin of a researched press release. That is to say, a press release that is relevant to current events or cutting edge technology is more likely to get noticed. Remember, it is important to be aware of trends in your particular industry so that you can seize opportunities to create the news!

4. The golden rule still applies: Tell the Truth
Ask yourself: is the press release written in simple, concise, factual language void of industry jargon and buzz terms? Can I get my point across in an understandable manner in less than 400 words?

5. Media Ready
A reporter or editor should be able to take the information from your press release and plop it into any medium without having to correct bad grammar, or call to get specifics on what the heck you are trying to say. The key is to make the journalist's job as simple as possible. If you master this, then your chances of getting press placement will increase exponentially.

You can either adapt to an industry press release template like this:

Contact Person
Company Name
Telephone Number
Email Address
Web site address
City, State, Date — Opening Paragraph (should contain: who, what, when, where, why):
Remainder of body text – Should include any relevant information to your products or services. Include benefits, why your product or service is unique. Also include quotes from staff members, industry experts or satisfied customers.
If there is more than 1 page use:

(The top of the next page):
Abbreviated headline (page 2)
Remainder of text.
(Restate Contact information after your last paragraph):
For additional information or a sample copy, Contact: (all Contact information)
Summarize product or service specifications one last time
Company History (try to do this in one short paragraph)
# # #
(indicates Press Release is finished)

Or develop your own by following some tips:

Sunday, February 7, 2010

We are the world-heed the call


Lionel Richie
There comes a time when we heed a certain call

Lionel Richie & Stevie Wonder
When the world must come together as one

Stevie Wonder
There are people dying

Paul Simon
And its time to lend a hand to life

Paul Simon & Kenny Rogers
The greatest gift of all

Kenny Rogers
We cant go on pretending day by day

James Ingram
That someone, somewhere will soon make a change

Tina Turner
We are all part of gods great big family

Billy Joel
And the truth, you know, love is all we need

Michael Jackson
We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Diana Ross
Theres a choice were making
Were saving our own lives

Michael & Diana Ross
Its true well make a better day
Just you and me

Dionne Warwick
Send them your heart
So theyll know that someone cares

Dionne Warwick & Willie Nelson
And their lives will be stronger and free

Willie Nelson
As God has shown us by turning stones to bread

Al Jarreau
So we all must lend a helping hand

Bruce Springsteen
We are the world, we are the children

Kenny Loggins
We are the ones who make a brighter day
So lets start giving

Steve Perry
Theres a choice were making
Were saving our own lives

Daryl Hall
Its true well make a better day
Just you and me

Michael Jackson
When youre down and out, there seems no hope at all

Huey lewis
But if you just believe theres no way we can fall

Cindy Lauper
Well, well, well, well let us realize that a change can only come

Kim carnes
When we stand together as one

We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Bob Dylan
Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Theres a choice were making
Were saving our own lives

Bob Dylan
Its true well make a better day
Just you and me

Ray Charles
Alright let me hear ya

We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Ray Charles
Theres a choice were making
Were saving our own lives
Its true well make a brighter day
Just you and me

Stevie Wonder / Bruce Springsteen
We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Stevie Wonder
Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

Stevie Wonder / Bruce Springsteen
We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Bruce Springsteen
Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

James Ingram
We are the world, we are the children
We are the ones who make a brighter day
So lets start giving

Ray Charles
Theres a choice were making
Were saving our own lives
Its true well make a better day
Just you and me

Sunday, January 3, 2010

Some great links to begin again

Some useful websites he shared, which we are now sharing. This is a great free service for busy people. This is a cool web tool for monitoring social media. This is another resource for monitoring things people are saying online.