Saturday, July 30, 2011

Identifying Generational Markers

There is some debate as to the start and end dates of each generation, these are the generally accepted demarcations usually associated with each American age cohort:

•The Silent Generation or Traditionalists (born late-1920s through 1945)

•Baby Boomers (born 1946 through 1964)

•Gen-X (born 1965 through 1980)

•Gen-Y, or Millennials (born 1981 through 1993)

•Gen-Z, or Generation Next (born 1994 through 2004)

Wednesday, July 27, 2011

Want Your Product Featured on 40 Morning Talk Shows?

Toys, Strollers, Electronics and Household products! It's a PTPA Media Blitz Alert! PTPA Media (Parent Tested Parent Approved) is on the hunt for the top products for parents and kids for their fall and holiday campaigns. From gadgets and games, clothes and toys and household appliances, PTPA is looking for it all. PTPA is the leading awards company in North America with over 40,000 parent testers. These guys know how to pitch a product. They have been featured on over 40 morning shows.

Submission deadline is August 8th so hurry up and submit here:

Monday, July 11, 2011

What is EBITDA?

If you’re not familiar with the term EBITDA, don’t worry. EBITDA is actually pretty simple – it’s simply defined as – Earnings Before Interest, Taxes, Depreciation and Amortization.

With that in mind, you can pre-calculate your historical and projected EBITDA as follows:

+ Net Income (or Loss) from your Income Statement

+ Interest Expense (if any) from your Income Statement

+ Taxes (if any) from your Income Statement

+ Depreciation (if any) from your Income Statement or Cash Flow Statement

+ Amortization from your Income Statement or Cash Flow Statement