Thursday, November 12, 2015

2016 Marketing Tactics to Consider

7  Categories to Consider for Your Marketing Plan:

1) Products and Services
– New Product/Service Launches
– New Product/Service End of Life

2) Seasonal Messaging
– Monthly Themes
– Holidays

3) Customer Contact Plan
– Email Schedule
– Direct Mail Schedule
– Newsletter Plan
– Social Media Plan
– Texting/Mobile Plan

4) Sales and Promotions
– In-Store Sales Promotions
– Online Sales Promotions
– Sales Collateral

5) Advertising
– Print Advertising
– Radio Advertising
– TV Advertising
– Outdoor Advertising
– Online Advertising

6) Public Relations
– Press Releases
– Events or Tradeshows

7) Blog
– Blog Editorial Calendar
– Blog Contests
– Guest Blogging

Of course, not every company will use all of these marketing tactics, and some will include others we didn’t include. This list is just to get you started for your 2016 marketing bag of tricks.

2016 Real Estate Shows

2016  Real Estate  Shows

Inman Connect New York 2016
January 26th — January 29th, 2016
New York, NY

Clareity's Annual MLS Executive Workshop
February 24 – 26, 2016
Scottsdale, AZ

National Association of REALTORS® AE Institute
March 11 – 14, 2016
San Antonio, TX

National Association of REALTORS® Legislative Meetings & Trade Expo
May 9 – 14, 2016
Washington, DC

RESO Spring Conference
April 19 – 21, 2016
Chicago, IL

CMLS Annual Conference
September 21 – 23, 2016
Las Vegas, NV

National Association of REALTORS® Conference & Expo
November 2 – 7, 2016

Orlando, FL

Monday, November 9, 2015

Zip Line Gear Making 2015 Holiday News


Thrill-In-A-Box Zipline
You can now make your own backyard zip line and experience the adventure and thrills of a professional course. This is the must-have gift for the adventure seeker who wants to play at home. The kit comes with everything you will need to build and operate your own zip line safely. If you put one of these up in your backyard, you’ll be the talk of the neighborhood! You can choose from a number of kits and configurations to fit any backyard, with prices starting at $269.95 from Zip Line Gear or Amazon.

Friday, October 30, 2015

Investing in Startups & Small Biz

Big news! In 2016 you’ll be able to invest in startups and small businesses.

After 3.5 years of delays and rule making the SEC has voted yes on new regulations that allow business to raise money from everyone, not just the wealthy. If you’ve been following along, this is Title III of the JOBS Act (aka the CROWDFUND part of the law).

The new regulations will take effect in early May 2016. We’re still waiting on the final regulations to be published by the SEC.

If you’re eager for details you can check out the SEC’s press release:

Friday, September 25, 2015

Stock Photo Options

People are most likely to engage with branded content on social media that contains pictures (44%), followed by status updates (40%) and videos (37%).

Here’s some stock photo options to help create those images you need:

Friday, September 4, 2015

Twitter Tools

Twitter tools come and go all the time.  Here's a few that are still here:

Map Tweets
1.         TweepsMap
Find where you Twitters followers are located on a map. Free.

2.         MentionMap
A map of mentions. Each user is connected to the people and hashtags they mentioned in the most recent tweets. Explore neighborhoods. Free.

3.         TrendsMap
See the latest on-the-ground media from breaking news events, as they happen.
Free and paid versions.