7 Categories to Consider for Your Marketing Plan:
1) Products and Services
– New Product/Service Launches
– New Product/Service End of Life
2) Seasonal Messaging
– Monthly Themes
– Holidays
3) Customer Contact Plan
– Email Schedule
– Direct Mail Schedule
– Newsletter Plan
– Social Media Plan
– Texting/Mobile Plan
4) Sales and Promotions
– In-Store Sales Promotions
– Online Sales Promotions
– Sales Collateral
5) Advertising
– Print Advertising
– Radio Advertising
– TV Advertising
– Outdoor Advertising
– Online Advertising
6) Public Relations
– Press Releases
– Events or Tradeshows
7) Blog
– Blog Editorial Calendar
– Blog Contests
– Guest Blogging
Of course, not every company will use all of these marketing
tactics, and some will include others we didn’t include. This list is just to
get you started for your 2016 marketing bag of tricks.
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