My previous post came from a site called HR Marketer and they have lots of cool info to share. Here's some more info to know:
The simple task of Sending out a press release is not so simple anymore. Making sense of your press release distribution options is becoming increasingly difficult because there are so many product choices, with new ones emerging monthly and existing ones adding features regularly. This article walks companies through best practices in news distribution.
http://tinyurl.com/y2572bj
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