I search the web often for potential information to post to Twitter and then on this blog. Here's one I thought would be of benefit. Even though they are talking about Human Resources, there is plenty of great info to know.
Here's a quote from the HR Marketer site:
Social media marketing is all about combining the power of online marketing and social networking so that HR suppliers converse openly with their buying universe about their firm – good, bad and all in between. Social media marketing uses social networking services as a means of doing just that. This eBook outlines the importance of participating in social media marketing that will definitely come back to HR suppliers in the form of familiarity, trust, thought leadership and credibility with their customers, prospects and influencers. Another powerful way to generate publicity, traffic and leads.