New Online-Newsroom Study Shows Companies’ Continuing
PR-Resource Shortfalls—and Missed Opportunities
Companies Fail to Take Advantage of Diminishing Media
Resources
A new study released this week by online newsroom strategic
consultancy firm PRESSfeed finds that corporate newsrooms are still unable to
meet media demands for fresh content, graphics, source accessibility and
supplemental materials—especially in light of the continuing media newsroom
trend of shrinking staffs and diminishing resources. Despite a bounty of PR and
media-placement opportunities for companies with sophisticated online-newsroom
content resources, most companies—including many of the world's leading brands
and enterprises—are still failing to meet media needs and capitalize on
opportunities. The report examines five trends that are affecting the media
landscape—and the opportunities these trends present for brands and
organizations. Read more here:
https://www.bulldogreporter.com/dailydog/article/pr-biz-update/new-online-newsroom-study-shows-companies-continuing-pr-resource-shor
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