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Friday, April 3, 2015

Companies Fail to Take Advantage of Diminishing Media Resources

New Online-Newsroom Study Shows Companies’ Continuing PR-Resource Shortfalls—and Missed Opportunities
Companies Fail to Take Advantage of Diminishing Media Resources

A new study released this week by online newsroom strategic consultancy firm PRESSfeed finds that corporate newsrooms are still unable to meet media demands for fresh content, graphics, source accessibility and supplemental materials—especially in light of the continuing media newsroom trend of shrinking staffs and diminishing resources. Despite a bounty of PR and media-placement opportunities for companies with sophisticated online-newsroom content resources, most companies—including many of the world's leading brands and enterprises—are still failing to meet media needs and capitalize on opportunities. The report examines five trends that are affecting the media landscape—and the opportunities these trends present for brands and organizations.  Read more here:

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/new-online-newsroom-study-shows-companies-continuing-pr-resource-shor

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