Thursday, January 2, 2014

32 reasons to have a mobile marketing strategy:

1. In 2014, mobile internet usage will overtake desktop internet usage

2. Adults spend more time on mobile media than they do on newspapers and
magazines combined

3. 91% of adults have their mobile phone within arm‘s reach 24/7

4. 81% of U.S. cell users will have smartphones by 2015

5. 75% of mobile users use their mobile device for shopping

6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in

7. Close to a billion smartphones are predicted to sell in 2013

8. 53% of American consumers use their smartphones to access search engines
at least once a day

9. Four out of five consumers use smartphones to shop

10. Over 75% of mobile users respond to mobile-optimized sites when making

11. 79% of small businesses feel that mobile sites boost customer engagement

12. Tablets are to outsell PCs and laptops in 2014

13. 64% of smartphone owners are now using their mobile devices to shop online

14. 75% of Americans bring their phones to the bathroom

15. $22 billion was spent on mobile advertising in 2012, compared to only $3
billion in 2010

16. 52% of smartphone users prefer receiving offers on their mobile device

17. 70% of Americans would like to receive exclusive specials right on their
mobile devices

18. Mobile ad spend has quadrupled since 2009 and is expected to keep growing
at the same pace for the next 2 years

19. 40% of marketers are using mobile coupons

20. 95% of text message coupons are opened within the first 5 minutes

21. 22% of mobile coupons are shared with at least one friend

22. Text marketing coupons are 10 times more likely to be shared than magazine
and newspaper coupons

23. Mobile search queries have grown five times in the past two years

24. 52% of all local searches are done from a mobile device

25. 95% of mobile users use their devices for local search

26. Nine out of ten mobile phone searches result in a purchase or visit

27. Three out of every five searches are conducted on a mobile device

28. 50% of travel or restaurant mobile queries result in a purchase

29. 52% of adult mobile phone owners use their devices while in a store to get
help with purchasing decisions

30. 99% of smartphone owners use their mobile browser at least once a day 

31. 71% of mobile browsers expect web pages to load almost as quickly as or
faster than web pages on their desktop computers

32. 74% of consumers will wait 5 seconds for a web page to load on their mobile
device before abandoning the site

Here are some links that are about mobile apps:

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