2016 Marketing Tactics to Consider

7  Categories to Consider for Your Marketing Plan:

1) Products and Services

– New Product/Service Launches

– New Product/Service End of Life

2) Seasonal Messaging

– Monthly Themes

– Holidays

3) Customer Contact Plan

– Email Schedule

– Direct Mail Schedule

– Newsletter Plan

– Social Media Plan

– Texting/Mobile Plan

4) Sales and Promotions

– In-Store Sales Promotions

– Online Sales Promotions

– Sales Collateral

5) Advertising

– Print Advertising

– Radio Advertising

– TV Advertising

– Outdoor Advertising

– Online Advertising

6) Public Relations

– Press Releases

– Events or Tradeshows

7) Blog

– Blog Editorial Calendar

– Blog Contests

– Guest Blogging

Of course, not every company will use all of these marketing tactics, and some will include others we didn’t include. This list is just to get you started for your 2016 marketing bag of tricks.

2016 Real Estate Shows

2016  Real Estate  Shows

Inman Connect New York 2016

January 26th — January 29th, 2016

New York, NY

Clareity's Annual MLS Executive Workshop

February 24 – 26, 2016

Scottsdale, AZ

National Association of REALTORS® AE Institute

March 11 – 14, 2016

San Antonio, TX

National Association of REALTORS® Legislative Meetings & Trade Expo

May 9 – 14, 2016

Washington, DC

RESO Spring Conference

April 19 – 21, 2016

Chicago, IL

CMLS Annual Conference

September 21 – 23, 2016

Las Vegas, NV

National Association of REALTORS® Conference & Expo

November 2 – 7, 2016

Orlando, FL

Zip Line Gear Making 2015 Holiday News

ADVENTURES AT HOME

Thrill-In-A-Box Zipline
You can now make your own backyard zip line and experience the adventure and thrills of a professional course. This is the must-have gift for the adventure seeker who wants to play at home. The kit comes with everything you will need to build and operate your own zip line safely. If you put one of these up in your backyard, you’ll be the talk of the neighborhood! You can choose from a number of kits and configurations to fit any backyard, with prices starting at $269.95 from Zip Line Gear or Amazon.

http://www.traveladdicts.net/2015/11/2015-holiday-gift-guide-travel.html

Investing in Startups & Small Biz

Big news! In 2016 you’ll be able to invest in startups and small businesses.

After 3.5 years of delays and rule making the SEC has voted yes on new regulations that allow business to raise money from everyone, not just the wealthy. If you’ve been following along, this is Title III of the JOBS Act (aka the CROWDFUND part of the law).

The new regulations will take effect in early May 2016. We’re still waiting on the final regulations to be published by the SEC.

If you’re eager for details you can check out the SEC’s press release:

http://www.sec.gov/news/pressrelease/2015-249.html

Stock Photo Options

People are most likely to engage with branded content on social media that contains pictures (44%), followed by status updates (40%) and videos (37%).

                                                                       

                                http://www.clickz.com/clickz/news/2193987/44-likely-to-engage-with-branded-content-featuring-images

Here’s some stock photo options to help create those images you need:

 www.freerangestock.com

 www.openphoto.net

 www.freeimages.com/

 www.imagebase.net/

 www.stockvault.net/

 www.unprofound.com

 www.morguefile.com/

 www.fotolia.com/Info/Images/FreePicsOfTheWeek

 www.123rf.com/

 www.flickr.com/creativecommons/

 www.creativecommons.org/

 www.pexels.com

 www.istockphotos.com

 https://unsplash.com/

Twitter Tools

Twitter tools come and go all the time.  Here's a few that are still here:

Map Tweets

1.         TweepsMap

Find where you Twitters followers are located on a map. Free. http://tweepsmap.com

2.         MentionMap

A map of mentions. Each user is connected to the people and hashtags they mentioned in the most recent tweets. Explore neighborhoods. Free. http://mentionmapp.com

3.         TrendsMap

See the latest on-the-ground media from breaking news events, as they happen.

Free and paid versions. http://trendsmap.com

Building Effective Landing Pages

93% of B2B Buyers are using search when starting the buying process. Reach more prospects and attain more customers by creating compelling landing pages.

The top 10 most effective best practices include:

Layouts and Templates: Build simple HTML templates that focus on a single call to action, such as a download or demo.

Graphics: Include a logo or a hero shot and make them clickable.

Content: Make it straight and to the point, but give your prospect a reason to give you their information.

Bullet Points: Bullet points are easy to read. Most people who visit your landing page will read the headline, bullet points and a bio, if available.

Call to Action: A form is the best way to go here, but don't ask for too much information.
White Papers, Registrations, etc: Email the white paper to the prospect. It ensures that you get a valid email address.

Confirmation/Thank You Pages: Do you have something else they might be interested in? Make another offer.

Page URLs: The name of the page is weighed heavily. Use dashes between words not underscores to improve search rankings.

Meta Data: This is still important. Search engines weigh meta data heavily in results lists.

Test, but don't over-test: Testing removes any debate about what works and what doesn't.

Download Marketo guide:  Building Effective Landing Pages:
http://bit.ly/1LT3rC1