Thursday, June 28, 2018

Target Marketing Terms Explained

Midtown Marketing Group performs target marketing concentrating on the consumers the organization has the strongest potential to satisfy. MMG performs effective target marketing by:
1.     Identifying and profiling different consumer groups with differing wants and needs (market segmentation).
2.     Choosing one or multiple segments to target (market targeting).
3.     Communicate and establish the unique product/service offerings of the organization in the mind of the consumer (positioning).
Midtown Marketing markets to a niche target audience effectively using market segmentation, market targeting, and positioning continuing to build on its strong brand focused on products exclusively in that particular niche’s segment.

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