Companies Fail to Take Advantage of Diminishing Media Resources

New Online-Newsroom Study Shows Companies’ Continuing PR-Resource Shortfalls—and Missed Opportunities

Companies Fail to Take Advantage of Diminishing Media Resources

A new study released this week by online newsroom strategic consultancy firm PRESSfeed finds that corporate newsrooms are still unable to meet media demands for fresh content, graphics, source accessibility and supplemental materials—especially in light of the continuing media newsroom trend of shrinking staffs and diminishing resources. Despite a bounty of PR and media-placement opportunities for companies with sophisticated online-newsroom content resources, most companies—including many of the world's leading brands and enterprises—are still failing to meet media needs and capitalize on opportunities. The report examines five trends that are affecting the media landscape—and the opportunities these trends present for brands and organizations.  Read more here:

https://www.bulldogreporter.com/dailydog/article/pr-biz-update/new-online-newsroom-study-shows-companies-continuing-pr-resource-shor

Report Finds Gen Z Influences 93% of All Household Purchases

Never Mind Millennials—Get Ready for Gen Z, and Its Attitude Shifts Regarding Money, Work and Communication Preferences

The Winter/Spring 2015 Cassandra Report: Gen Z study, specifically focuses on consumers born between 1998 and 2008. The research reveals new data regarding the behaviors, habits and attitudes among this group, especially as they relate to money and spending, life skills and social media.

Read more here:  https://www.bulldogreporter.com/dailydog/article/pr-biz-update/never-mind-millennials-get-ready-for-gen-z-and-its-huge-attitude-shif

Google rolls out updated algorithm on April 21st

There’s not long until Google rolls out its updated algorithm on the 21st of April. Factoring in ‘mobile-friendliness’ as a ranking signal, the algorithm has got some in the industry panicked.  Read More here:  https://www.distilled.net/resources/dont-change-your-mobile-plans-for-google/?utm_source=Distilled+contact+list&utm_campaign=4dc5212b3c-RSS_EMAIL_CAMPAIGN&utm_medium=email&utm_term=0_0e835b53c2-4dc5212b3c-75284781

Where do you find book reviewers?

Authors have two main questions when it comes to book reviews:

1) Where do you find the reviewers?
2) How do you get books to those reviewers once you find them?

Reviewers can come from anywhere. The well-known reviews from Kirkus, Publishers Weekly, and the like handle mainly traditional books. Often there are costs to achieving these reviews in terms of payment, membership, or subscription. Indies have an uphill battle as do the smaller of the small presses. And you already know that competition is fierce, so assuming you can get some of these bigger sites to accept your book, the wait might be for months.

Consider these reviewers:

1) The Indie View - http://www.theindieview.com/
2) Omnimystery - http://www.mysteriousreviews.com/mysterious-reviews.html
3) NPR Books - http://www.npr.org/books/
4) Net Galley - https://www.netgalley.com/
5) eBook Crossroads - http://www.ebookcrossroads.com/book-reviewers.html
6) RT - http://www.rtbookreviews.com/
7) Goodreads - http://www.goodreads.com
8) Midwest Book Reviewers - http://www.midwestbookreview.com
9) List of other reviewers on MBR - http://www.midwestbookreview.com/links/othr_rev.htm
10) Book Review - http://bookreview.com/$spindb.query.bottom.booknew
11) Publishers Weekly - http://www.publishersweekly.com/

More Book Marketing Info

If you need book marketing tips or other information on writing, publishing, and marketing your books, ebooks, or other information products, this man can help.

John Kremer is an expert on book publishing and marketing. Besides being the owner of a publishing company (Open Horizons in Taos, New Mexico), he is the editor of the Book Marketing Tip of the Week newsletter and founder of the Institute on Book Publishing Innovations.  As a book promotion expert, John is the author of a number of books on publishing and marketing, including 1001 Ways to Market Your Books: For Authors and Publishers (6th Edition), The Complete Direct Marketing Sourcebook, High Impact Marketing on a Low Impact Budget, and Celebrate Today.

Here's some info from his newest newsletter:

IndiesUnlimited
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
IndiesUnlimited.com celebrates adventure novels, romances, horror,
mysteries, sci-fi, fantasy, and biographies. Alexa rank: 34,707.
It's a place where authors can get their books promoted for free.
It's staff of over 20 authors also give advice to writers at all levels.
Submit your ebooks here: http://www.indiesunlimited.com/freebie-friday

They also feature a long list of wonderful websites where you can
promote ebooks, especially free ebooks.

Ebooks and Freebies

http://addictedtoebooks.com/submission
http://askdavid.com/free-book-promotion
http://awesomegang.com/submit-your-book
http://bookgorilla.com
http://bargainbooksy.com/sell-more-books
http://bargainebookhunter.com/feature-your-book
http://home.bookbub.com/home
http://bookgoodies.com/submit-your-free-kindle-days/highlight-your-free-kindle-days
http://www.thatbookplace.com/free-promo-submissions
http://blog.booksontheknob.org/about-this-blog-and-contact-info
http://www.dailycheapreads.com
http://digitalbooktoday.com/12-top-100-submit-your-free-book-to-be-included-on-this-list
http://thedigitalinkspot.blogspot.com.es/p/contact-us.html
http://www.ebookbargainsuk.com/price.html
http://www.ebooklister.net/submit.php
http://ebookshabit.com/about-us
http://www.ereaderiq.com/about
http://ereadernewstoday.com
http://www.ereaderperks.com/about
http://fireapps.blogspot.ca/p/app-developers-authors.html
http://fkbooksandtips.com/for-authors/free-kindle-book-submission-form
http://www.freebookdude.com/p/list-your-free-book.html
http://freebooksy.com
http://www.freebookshub.com/authors
http://www.freeebooksdaily.com
http://freekindlefiction.blogspot.ca/p/featured-post.html
http://freekindlefiction.blogspot.co.uk/p/tell-us-about-free-books.html
http://www.frugal-freebies.com
http://thefrugalereader.wufoo.com/forms/frugal-freebie-submissions
http://www.thefussylibrarian.com/for-authors
http://www.goodkindles.net/p/why-should-i-submit-my-book-here.html
http://www.icravefreebies.com/contact
http://indiebookoftheday.com/authors/free-on-kindle-listing
http://www.indiesunlimited.com/freebie-friday
http://www.kindleboards.com/free-book-promo
http://kindlebookpromos.luckycinda.com/?page_id=283
http://www.thekindlebookreview.net/advertise-here
http://kindlemojo.com
http://kindlenationdaily.com
http://www.peoplereads.com
http://www.pixelofink.com
http://pixelscroll.com/feature-your-product-2
http://www.totallyfreestuff.com
http://www.worldliterarycafe.com/content/find-your-books-wings

For more information, go to his website: http://www.bookmarket.com/

32 reasons to have a mobile marketing strategy:

1. In 2014, mobile internet usage will overtake desktop internet usage

2. Adults spend more time on mobile media than they do on newspapers and

magazines combined

3. 91% of adults have their mobile phone within arm‘s reach 24/7

4. 81% of U.S. cell users will have smartphones by 2015

5. 75% of mobile users use their mobile device for shopping

6. The global mobile market will grow from $3.4 billion in 2010, to $22 billion in

2016

7. Close to a billion smartphones are predicted to sell in 2013

8. 53% of American consumers use their smartphones to access search engines

at least once a day

9. Four out of five consumers use smartphones to shop

10. Over 75% of mobile users respond to mobile-optimized sites when making

purchases

11. 79% of small businesses feel that mobile sites boost customer engagement

12. Tablets are to outsell PCs and laptops in 2014

13. 64% of smartphone owners are now using their mobile devices to shop online

14. 75% of Americans bring their phones to the bathroom

15. $22 billion was spent on mobile advertising in 2012, compared to only $3

billion in 2010

16. 52% of smartphone users prefer receiving offers on their mobile device

17. 70% of Americans would like to receive exclusive specials right on their

mobile devices

18. Mobile ad spend has quadrupled since 2009 and is expected to keep growing

at the same pace for the next 2 years

19. 40% of marketers are using mobile coupons

20. 95% of text message coupons are opened within the first 5 minutes

21. 22% of mobile coupons are shared with at least one friend

22. Text marketing coupons are 10 times more likely to be shared than magazine

and newspaper coupons

23. Mobile search queries have grown five times in the past two years

24. 52% of all local searches are done from a mobile device

25. 95% of mobile users use their devices for local search

26. Nine out of ten mobile phone searches result in a purchase or visit

27. Three out of every five searches are conducted on a mobile device

28. 50% of travel or restaurant mobile queries result in a purchase

29. 52% of adult mobile phone owners use their devices while in a store to get

help with purchasing decisions

30. 99% of smartphone owners use their mobile browser at least once a day 

31. 71% of mobile browsers expect web pages to load almost as quickly as or

faster than web pages on their desktop computers

32. 74% of consumers will wait 5 seconds for a web page to load on their mobile

device before abandoning the site

http://www.raisingthevolume.com/wp-content/uploads/2013/09/MOBILE1.pdf

Here are some links that are about mobile apps:

http://www.forbes.com/sites/cherylsnappconner/2013/11/09/the-5-fundamental-pillars-of-mobile-marketing-for-2014/ 

http://www.forbes.com/sites/joshsteimle/2013/11/08/why-your-business-needs-a-responsive-website-before-2014/

http://mashable.com/2012/12/11/responsive-w

Promo Days for January

National Poverty in America Awareness Month - January
Family Fit Lifestyle Month - January
New York City Restaurant Week - January 16 - February 10, 2012
Cervical Cancer Awareness Month - January
National Personal Trainer Awareness Day - January 2
National Book Blitz Month - January
National Personal Self-Defense Awareness Month - January
National Blood Donor Month - January
International Quality of Life Month - January
International Creativity Month - January
National Birth Defects Prevention Month - January
Financial Wellness Month - January
Customer Service Day - January 17
National Trivia Day - January 4
National Glaucoma Awareness Month - January
National Mentoring Month - January
National Personal Trainer Awareness Week - 1st Week in January
National Radon Action Month - January
National Thank Your Customers Week - 1st Week in January
New Year's Day - January 1
Thyroid Awareness Month - January
Women's Self-Empowerment Week - 1st Week in January
Hunt for Happiness Week - 3rd Week in January
Martin Luther King, Jr. Day - 3rd Monday in January
Get to Know Your Customer Day - January 20
A National Day of Renewal and Reconciliation - January 20
National Handwriting Day - January 23
Thank Your Mentor Day - January 26
My birthday-for those that want to send a gift - January 27

December is "Write a Business Plan Month": How to Include Your Marketing Strategy

https://www.bulldogreporter.com/dailydog/article/deskside/december-is-write-a-business-plan-month-how-to-include-your-marketing-stra

December is National Write a Business Plan Month---so designated to encourage unhappy employees to become their own satisfied bosses. Whether your goal is to own your own business, become a consultant, a speaker, an author,  or an inventor you'll need to start with a business plan.

Even if you launched your business years ago, it's important to revisit and refresh your plan. In recent years, the economy, technology and consumer habits have changed rapidly and dramatically, affecting every aspect of your business. That makes it absolutely vital to re-evaluate your short- and long-term strategies.

One of the most critical elements of any business plan is your marketing strategy. Too often, people don't think through that all-important component with the same rigor they tackle aspects like projected cash flow and long-term goals.

Or, they do put thought and effort into planning for market research, promotion and positioning---and then never follow through on their great ideas ...

Crowdfunding update

Last week, the SEC unanimously approved a proposal that would allow entrepreneurs to sell a stake in their businesses to anyone in the country. The plan, which is currently in a 90-day comment period, allows businesses to raise up to $1 million a year; individuals can invest between $2,000 and $100,000
annually.

http://crowdfundingpr.wordpress.com/category/crowdfunding-press-center/sec-regulations-crowdfunding-press-center/

Entrepreneur Podcast Network Seeks Interviewees

This is to make you aware that we are conducting interviews on EPN, the next several weeks if there is interest on your end. 

If you find getting interviews conducted for your clients a challenge, turn around is slower than you like in becoming available, desire multiple interviews instead of a one and done then we are your solution.

The Entrepreneur Podcast Network has been a PR voice for many business professionals for over 3 years now. Our programming would appropriately feature your book, business, services, products and or website! 

We offer the following programs:

Enterprise Radio, Entrepreneurial Fit Radio, Green Business Podcast, eCommerce Radio, eMusician Podcast Show. Our Legal Corner & more....

Interview Days & Times Currently Available:

Next Week: Tuesday - Thursday 11am - 3:30pm EST

Following Week: Tuesday - Thursday 11am - 3:30pm EST

We are not only in the business of giving listeners valuable content but also in helping business professionals produce a professional interview that they can post on their own website:

• Your professional interview will be recorded by phone (from your home or office)
• You'll receive an MP3 of the interview which you can post on your own website (upon request)
• Bumper music will be added (for a more professional touch)
• Your interview will also be posted on EPN Radio site (www.ePodcastNetwork.com)
• These interviews put the power of social media to work for you
• Professional voice over work is included on all show intros to give it that extra professional touch.

Note: The charge to produce each interview is only $39.95 made payable via paypal to ericdye@ePodcastNetwork.com. If you have questions please don't hesitate to ask.

[We are contacting you from a targeted online search for an individual(s), organization or company that would potentially benefit from our interview production services. If you do not wish to receive further emails, simply hit reply with typing "unsubscribe".]

Here to serve...

Eric M. Dye

Producer & Host

ePodcastNetwork.com

Entrepreneur Podcast Network

@ePodcastNetwork

Powered by Go Orange Communications

John Kremer Book Marketing Ideas

Some info from John Kremer's Freebie for the Day:

Facebook Marketing for Book Authors and Ebook Writers –
How to Get More Fans and More Book Sales by John Kremer

http://bookmarketingbestsellers.com/john-kremers-freebie-of-the-day-facebook-marketing-for-book-authors

==

How to Use Pinterest to Promote Your Book, Supercharge
Your Website, and Build More Traffic to Your Blog or Website by John Kremer

http://bookmarketingbestsellers.com/john-kremers-freebie-of-the-day-how-to-use-pinterest

==

How to Use LinkedIn to Promote Yourself as an Author or Expert, Find
Promotional Partners, and Build Long-Lasting and Useful Relationships by John Kremer

http://bookmarketingbestsellers.com/john-kremers-freebie-of-the-day-how-to-use-linkedin

Free & Paid Press Release distribution sites

If you've ever struggled with ideas to promote your business, you're not alone. Try online news releases.  They put your name where customers look—search engines. They can get your name to the very top of a Google page so potential customers find you faster. They have a broader reach than email marketing and they reach people way beyond your email list, like prospects, journalists and bloggers.

Don’t think you have any news?

No matter what industry you’re in, or how many employees you have, your business makes news regularly. And you can turn any piece of news into an online asset that helps you increase awareness, attract more customers and win more business. Just think of everything you do. You started your company. That’s news, we call that a CEO profile. Perhaps you recently launched a new product or service, or are offering a great promotion, that's  a new product release. Maybe you hired a new employee, created a website for your business or moved to a new location. These are opportunities to make news. So spread the word, and get your story out there with an online press release.

This list contains over ninety links to both free and paid Press Release distribution sites:


Free Press Release Sites
http://www.pitchengine.com
http://news.thomasnet.com/
http://www.pressreleasepivot.com/
http://www.prlog.org/
http://tmcnet.com
http://www.nanotech-now.com
http://www.npr.org/
http://creativecommons.org
http://www.directionsmag.com
http://highwire.stanford.edu
http://www.betanews.com
http://freepressindex.com/
http://prmac.com/
http://www.pressabout.com/
http://www.your-story.org/submit-free-press-release/
http://www.prcompass.com/
http://addpr.com/
http://www.cgidir.com/
http://pressmediawire.com
http://newzalert.com
http://learn-more.org
http://www.pressreleasepad.com
http://pr-gb.com/
http://www.pressreleasecirculation.com/
http://www.prwindow.com/
http://news.eboomwebsolutions.com/addnews.php
http://www.PressFlow.co.uk/http://www.publicitywires.com/
http://emeapr.com/
http://baygo.com
http://www.techprspider.com/
http://www.congoo.com
http://www.ukbusinesslabs.co.uk/forums/press-releases-read-guidelines-first/
http://www.anyrelease.com
http://baygo.com/press
http://myeasyonlinepay.com/press-releases/
https://secure.digitalmediaonlineinc.com/
http://www.freepressreleases.co.uk/
http://www.newsblaster.com/
http://ecommwire.com/
http://www.PageRelease.com/
http://exchangenet.com
http://www.businessportal24.com/en
http://www.exactrelease.com/
http://www.publicrelations.uk.com/
http://localpressrelease.net/
http://programmersheaven.com
http://newslink.org
http://www.free-press-release.com/
http://www.pressreleasepoint.com
http://www.1888pressrelease.com/
http://pr.com
http://www.freepressrelease.com.au/
http://www.ukprwire.com/
http://www.webnewswire.com/
http://www.downloadjunction.com
http://freshnews.com
http://www.realwire.com/
http://www.readmedia.com/
http://searchwarp.com
http://www.pr-inside.com/
http://www.24-7pressrelease.com/index.php
http://www.pressmethod.com/
http://www.fastpitchnetworking.com/
http://www.free-press-release-center.info/
http://www.merinews.com
http://www.IndiaPRWire.com/
http://www.pressbox.co.uk/
http://www.sanepr.com/
http://newswiretoday.com
http://www.openpr.com/
http://www.FreePressRelease.co.cc/
http://promotionworld.comhttp://powerhomebiz.com/BizNews/pressrelease.htm
http://www.itbsoftware.com/
http://prudentpressagency.com
http://www.bookcatcher.com/
http://www.targetwire.com/
http://ideamarketers.com/
http://www.onlineprnews.com/
http://www.pressexposure.com/
http://prurgent.com/
http://www.afly.com/
http://www.theopenpress.com/
http://pressrelease001.com
http://dime-co.com
http://www.usprwire.com/
http://www.free-news-release.com/
http://malebits.com
http://www.pressreleasespider.com/
http://www.przoom.com/index.php
http://www.WidespreadPR.com
http://www.nationalhomelandsecurityknowledgebase.com/
http://www.itbinternet.com
http://www.mediasyndicate.com/index.php
Paid Press Release Sites
http://www.prweb.com/
http://prwebdirect.com
http://www.prnewswire.com
http://mediapost.com
http://fibre2fashion.com
http://www.businesswire.com
http://newswire.ca
http://editorandpublisher.com
http://emediawire.com
http://majon.com/advanced/advanced-pr.html
http://www.prleap.com/
http://www.sbwire.com/
http://www.ereleases.com/
http://us.cision.com/
http://newspad.com
http://threadwatch.org
http://www.globenewswire.com/http://softwaremarketingresource.com
http://www.wiredprnews.com/
http://www.gebbieinc.com/index.html
http://www.epressreleases.org/
http://pressflash.com
http://www.usanews.net/
http://www.newsforce.com/
http://internetnewsbureau.com
http://africanewswire.net
http://prbot.com
http://epicinnovations.com
http://www.seenation.com/
http://www.prtraffic.prwebdirect.com
http://www.onlinepressreleases.com/onlinepr/index.shtml
http://hspstreet.com/pr
http://press.arrivenet.com/
http://press.xtvworld.com/
http://www.richcontent.tv
http://hungarynewswire.com
http://www.clickpress.com/releases/
http://www.send2press.com/
http://www.rushprnews.com/
http://press-release-writing.com
http://groupweb.com
http://www.pr9.net/
http://emailwire.com
http://usocial.net/press_release/
http://www.eworldwire.com/
http://urlwire.com
http://www.pressreleasenetwork.com/index.html
http://www.directcontactpr.com/
http://www.prfree.com/
http://www.expertclick.com/NewsReleaseWire/
http://billhartzer.com
http://promaxum.com
http://www.webwire.com/
http://www.express-press-release.com/
http://express-press-release.net/
http://articlecity.prwebdirect.com
http://thehostingnews.com
http://www.myfreepr.com/
http://www.prbuzz.com/
http://www.pressrelease365.com/
http://www.caymanmama.com/
http://XpressPress.comhttp://softpressrelease.com