Real estate shopping has changed drastically thanks to the Web, letting buyers find the home of their dreams with just the click of the mouse. There are roughly 900 multiple listing services, or MLSs, where brokers post information about homes they are selling. But buyers don't have to rely on the MLS listings offered on Realtor.com anymore to find a home; not when there is a wealth of other online resources available on the Web.
Here are links to possible listing sites:
Zillow, Realtor.com and most other listings sites earn money by selling ads to run alongside homes for sale, or by selling more prominent placement to those who want to promote certain home listings. But the trend toward more liberal distribution of M.L.S. homes is also benefiting online real estate companies with other business models, like Redfin, a virtual brokerage of sorts that is based in Seattle.
Whether you are in the real estate business or not, you have either heard of or used Zillow, Trulia and Realtor.com before. These three websites account for the majority of the entire market share for all real estate listing websites and in recent years have become a preferred destination for real estate brokers to list, promote and sell properties for their clients.
According to comScore, Inc. (an analytics company), in the month of June 2015, the top 20 real estate listing websites accounted for 176.023 million unique website visitors. Of these top 20 sites, Zillow.com, Realtor.com and Trulia.com were the top three, taking a combined 68.21 percent of the market share. The following pie chart shows how much of the market share from those 176.023 million unique visitors each of the top three sites had in June 2015.
Trulia, Inc., similarly to Zillow, is an online residential real estate website that connects home sellers with buyers, renters and real estate professionals in the U.S. With a business model similar to Zillow's, Trulia was acquired by Zillow in 2014 for $3.5 billion.
Homesnap is an online real estate website that includes features such an intuitive map-based search function and a robust amount of property information.
Neighborhood Scout provides users with information regarding neighborhoods in the U.S. All a user has to do to access the company's neighborhood information is search by city or specific address. Once the search criteria are entered, Neighborhood Scout provides average house values, local school information, demographic data, crime rates, traffic data and more. While most of the information is free for users, a subscription is needed for some of the more robust data. However, at a $20 subscription fee for six months of access, users are provided with detailed school reports, crime rates and housing appreciation rates.
ListHub, the industry’s most widely adopted network for listing distribution, provides brokerages with a single dashboard for controlling their online marketing strategy – and at no cost.
Within the dashboard, brokerages can individually select national website destinations, or “channels”, for listing syndication.
ListHub platform includes nearly 60 national channels. Those national channels partner with other regional websites giving a combined exposure of over 500 websites across the nation.