Monday, April 20, 2015
Friday, April 3, 2015
According to Nielsen, 92% of consumers trust brand advocates.
Did you know:
- Brand advocates help amplify word-of-mouth,
which increases the effect of paid media by a full 15 per cent?
- Big brands like Chili's have seen upwards of
16x the ROI after leveraging brand ambassadorship in their marketing
- Brand advocates can ensure quality control in new product development, increase long-term customer satisfaction?
Read more: http://bit.ly/1IZCXKX
New Online-Newsroom Study Shows Companies’ Continuing PR-Resource Shortfalls—and Missed Opportunities
Companies Fail to Take Advantage of Diminishing Media Resources
A new study released this week by online newsroom strategic consultancy firm PRESSfeed finds that corporate newsrooms are still unable to meet media demands for fresh content, graphics, source accessibility and supplemental materials—especially in light of the continuing media newsroom trend of shrinking staffs and diminishing resources. Despite a bounty of PR and media-placement opportunities for companies with sophisticated online-newsroom content resources, most companies—including many of the world's leading brands and enterprises—are still failing to meet media needs and capitalize on opportunities. The report examines five trends that are affecting the media landscape—and the opportunities these trends present for brands and organizations. Read more here:
Never Mind Millennials—Get Ready for Gen Z, and Its Attitude Shifts Regarding Money, Work and Communication Preferences
The Winter/Spring 2015 Cassandra Report: Gen Z study, specifically focuses on consumers born between 1998 and 2008. The research reveals new data regarding the behaviors, habits and attitudes among this group, especially as they relate to money and spending, life skills and social media.
Read more here: https://www.bulldogreporter.com/dailydog/article/pr-biz-update/never-mind-millennials-get-ready-for-gen-z-and-its-huge-attitude-shif