Social Media Marketing

I search the web often for potential information to post to Twitter and then on this blog. Here's one I thought would be of benefit. Even though they are talking about Human Resources, there is plenty of great info to know.

Here's a quote from the HR Marketer site:

Social media marketing is all about combining the power of online marketing and social networking so that HR suppliers converse openly with their buying universe about their firm – good, bad and all in between. Social media marketing uses social networking services as a means of doing just that. This eBook outlines the importance of participating in social media marketing that will definitely come back to HR suppliers in the form of familiarity, trust, thought leadership and credibility with their customers, prospects and influencers. Another powerful way to generate publicity, traffic and leads.

http://tinyurl.com/yg2rtoq

Blogs

According to Technorati’s State of the Blogosphere 2009, there are over 112 million active blogs in the world. Many of them are maintained by professional bloggers and are integral parts of company marketing plans. Who would have thought that blogs would grow so big. As we learn to harness the power of the Internet, business blogs are using this sphere as a way to talk with customers and clients on all sorts of things, from new product and service offerings to simply inform investors of the state of their companies to wishing them Merry Christmas.