Midtown Marketing Group performs target marketing concentrating on the consumers the organization has the strongest potential to satisfy. MMG performs effective target marketing by:
1. Identifying and profiling different consumer groups with differing wants and needs (market segmentation).
2. Choosing one or multiple segments to target (market targeting).
3. Communicate and establish the unique product/service offerings of the organization in the mind of the consumer (positioning).
Midtown Marketing markets to a niche target audience effectively using market segmentation, market targeting, and positioning continuing to build on its strong brand focused on products exclusively in that particular niche’s segment.