Target Marketing Terms Explained

Midtown Marketing Group performs target marketing concentrating on the consumers the organization has the strongest potential to satisfy. MMG performs effective target marketing by:

1.     Identifying and profiling different consumer groups with differing wants and needs (market segmentation).

2.     Choosing one or multiple segments to target (market targeting).

3.     Communicate and establish the unique product/service offerings of the organization in the mind of the consumer (positioning).

Midtown Marketing markets to a niche target audience effectively using market segmentation, market targeting, and positioning continuing to build on its strong brand focused on products exclusively in that particular niche’s segment.