Are you holding an event, gig, class, group meeting or seminar? One of the easiest, and possibly most overlooked, ways to get free publicity is through calendar listings. Despite checking the local paper and other neighborhood news forums when looking for activities to do, many people do not utilize the calendar sections when it comes time to promoting their own event.
There are a number of places where you can submit calendar listings, depending on your business and your community. Larger city newspapers are dwindling and less inclined to print something in the paper if it’s not a big event, but online locations are a great place to get the word out. Neighbors want to support their local businesses and people are always looking for fun things to do.
Some locations to consider posting your event:
Local radio station, local newspaper website, local television website
Craigslist Community section
Facebook
LinkedIn
Twitter
http://taweet.com
Tourism & Visitor Associations websites
School District Websites
Local fraternal organization websites
http://www.localwineevents.com/submit/an_event/
http://www.artfaircalendar.com
http://www.meetup.com/
http://eventful.com/
What goes into a calendar listing?
You want to include the following items:
Who: Your company or the name of your event
What: Self-explanatory, but basically, what is your event? Is this an anniversary? A sale? A seminar? A gig? A grand opening? A class? Philanthropic tie-ins should also be noted.
Where: Provide the address and note any needed parking information. If you are hard to find you might want to put a map link into your verbage.
When: Day and time
How: Do people need to purchase tickets in advance? How much are they? Is there a website?
Be sure you include your own contact information so journalists or attendees can get in touch with you for any follow-up questions.
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